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Retinol Serum product lightshot with Allure award logo
How to layer Retinol Serum in your routine
Key claim from consumer trial of using Retinol Serum for 6 weeks
Apply retinol in the PM
Apply a pea sized amount of retinol
Key ingredients in Retinol Serum
Model holding retinol serum
Model with swatch of retinol serum on skin
Retinol Serum
Swatch of Retinol that reads 'due nature of ingredients this product may vary in color - however, this does not affect its efficacy or safety'

Retinol Serum | The INKEY List

Starter Retinol to help avoid irritation and target first signs of ageing

4.5
Rated 4.5 out of 5 stars
4.5 Stars (845 Reviews)
£14.00 / 30ml
The ideal Retinol for beginners to introduce your skin to this powerful ingredient. Specially formulated with a slow-release, less irritating form of Retinol, the skin-renewing serum targets first signs of aging and hyperpigmentation. Working to visibly improve the appearance of fine lines, wrinkles and overall skin tone and texture with continued improvement over time.​ ​

Hero ingredient Retinyl Acetate is a derivative of vitamin A and works to gently resurface and enhance surface skin cell turnover, improving appearance of fine lines, wrinkles, and hyperpigmentation. This form of slow-release Retinol has been specifically chosen as a gentler anti aging serum option. The added Squalane, a key antioxidant ingredient, provides additional hydrating and soothing benefits whilst helping to smooth skin's appearance.​ ​

If you are looking to reduce the appearance of post-acne scars, wrinkles and dark spots, once your skin is comfortable with our Retinol Serum, upgrade to the next level with our higher-strength Scar, Mark, and Wrinkle Solution with 1% Retinol.

Suitable for:

  • All Skin Types

Targets:

  • Fine Lines & Wrinkles
  • Hyperpigmentation
  • Uneven Skin Tone & Texture

Proud to be:

  • Carbon Net-Zero
  • B-Corp
  • Cruelty Free
  • Recyclable
  • Vegan
  • Travel Size
  • Gluten Free
  • Fragrance Free

Awards & Features

Allure 2021 Award
Glamour Award
Women's Health
Cosmopolitan Feature

Delivery info

Standard tracked delivery (Royal Mail)

  • £3.99 or FREE on your first order & orders over £30
  • (2-5 working days*) 

Express tracked delivery (Royal Mail)

  • £5.95 or FREE on orders £50+
  • (Up to 2 working days if ordered before 4pm, excluding weekends*)

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Compare with...

This product

Have you tried?

This product

Retinol Serum

Retinol Serum

  • •Suitable for those with with fine lines, slight discolouration or are new to using Retinol.
  • •Formulated with a slow-release, low irritating form of Retinol to be introduced slowly as part of your PM routine.

or

Have you tried?

Scar, Mark and Wrinkle Solution

Scar, Mark and Wrinkle Solution

  • •Suitable for those who have marks in the form of post-acne scars, dark discolouration or deep wrinkles which give the appearance of uneven texture and tone.
  • •Formulated with our highest level of Retinol (1%) with minimal irritation, only to be introduced slowly as part of your PM routine.

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  • Before and after comparison
    "So I must tell you my skin used to look really dull and highly pigmented. I came across your products specially having acne scars and spots I thought of going with Retinol Serum and Vitamin C Serum, and now I can't believe how my skin looks. It just boosted my confidence and makes me feel sooo good. Thank you!"

    Aarushi

4.5
Rated 4.5 out of 5 stars
Based on 845 reviews
Total 5 star reviews: 578 Total 4 star reviews: 164 Total 3 star reviews: 48 Total 2 star reviews: 16 Total 1 star reviews: 39
Reviews Summary
Customers say this serum has a gentle, smooth texture that absorbs well into skin. Many reviews mention seeing noticeable improvements in skin texture and appearance after consistent use. The lightweight formula works well in nighttime routines, with users gradually building up frequency of application. While most find it effective for their needs, some note it's quite liquid in consistency. Reviews indicate it layers well with other products. A few users report not seeing desired results, though most describe the formula as suitable for beginners. Common feedback highlights the product's gentle nature and how it leaves skin feeling soft in the morning.
845 reviews
  • Baljinder M.
    Verified Buyer
    Reviewing
    Retinol Serum
    I recommend this product
    Age Range 25 - 34
    Skin Type Oily
    Skin Concerns Hyperpigmentation, Breakouts, Oiliness, Dryness
    Sensitive Skin Friendly? Yes
    Rated 4 out of 5 stars
    23 hours ago
    Best at this price

    best retinol in market at this price

  • Jan Harrison H.
    Verified Buyer
    Reviewing
    Retinol Serum
    I recommend this product
    Age Range 65+
    Skin Type Normal
    Skin Concerns Hyperpigmentation, Under Eye Circles, Plumping, Puffiness, Fine Lines and Wrinkles
    Sensitive Skin Friendly? Yes
    Rated 4 out of 5 stars
    5 days ago
    Love this!

    I use it each night and it leaves my skin soft and moisturised.

  • tracey p.
    Verified Buyer
    Reviewing
    Retinol Serum
    I recommend this product
    Age Range 45 - 54
    Skin Type Combination
    Skin Concerns Breakouts, Fine Lines and Wrinkles, Hyperpigmentation
    Sensitive Skin Friendly? Yes
    Rated 5 out of 5 stars
    5 days ago
    Great product and half the prices of others

    Started using inkey products as they were recommend and now I’m recommending them to other. Great range of products