Skip to main content
Retinol Serum product lightshot with Allure award logo
Close-up of a woman's face with a Retinol Serum application, text about product benefits.
a close-up of a person's face with text indicating skin looks brighter after using Retinol Serum
How to layer Retinol Serum in your routine
Retinol Serum application on skin with statistics about skin improvement from clinical trial
Ingredients in Retinol Serum
How to use Retinol Serum
Woman holding Retinol Serum with a plain background
Women with  Retinol Serum on her cheek
Close-up of a person's face with a neutral background

Retinol Serum

Starter Retinol to help avoid irritation and target first signs of ageing

4.5
Rated 4.5 out of 5 stars
4.5 Stars (907 Reviews)
£14.00 / 30ml

What you get: A beginner-friendly Retinol serum that targets early signs of ageing and uneven skin tone - without the irritation.

Why it works: 1% slow-release Retinyl Acetate gently boosts cell turnover to smooth fine lines, wrinkles and pigmentation. Squalane adds hydration and helps calm the skin.

How it feels: Lightweight, silky and non-greasy. Skin feels soft, nourished and gradually more even over time.

When to use: PM only, 2–3 nights a week to start. Once skin builds tolerance, you can move up to our 1% Scar, Mark and Wrinkle Solution.

Suitable for:

  • All skin types

Targets:

  • Fine lines & wrinkles
  • Hyperpigmentation
  • Uneven skin tone & texture

Awards & Features

  • Allure 2021 Award
  • Glamour Award
  • Women's Health

Delivery info

Last order dates for Christmas delivery

  • Order by 8pm December 19th (Express)

Standard tracked delivery (Evri)

  • £3.99
  • FREE on orders over £30
  • (2-5 working days*) 

Express tracked delivery (Evri)

  • £5.95 or FREE on orders £50+
  • (Up to 2 working days if ordered before 8pm, excluding weekends*)

*Find out more about delivery options and delivery area restrictions here.

Track the status of your parcel with
our trusted couriers

Compare with...

This product

Have you tried?

This product

Retinol Serum

Retinol Serum

  • •Targets fine lines and uneven skin tone.
  • •1% slow-release retinol for beginners.
  • •For first-time users or sensitive skin.

or

Have you tried?

1% Retinol Serum

1% Retinol Serum

  • •Reduces post-acne marks, dark spots and deep wrinkles.
  • •1% Retinol for advanced results
  • •For skin with visible discoloration and signs of ageing.

Still not sure?

Take our Skin Quiz, choose your personalised routine and get FREE products.

Take The Quiz
  • Before and after showing results of Retinol Serum
    "So I must tell you my skin used to look really dull and highly pigmented. I came across your products specially having acne scars and spots I thought of going with Retinol Serum and Vitamin C Serum, and now I can't believe how my skin looks. It just boosted my confidence and makes me feel sooo good. Thank you!"

    Aarushi

4.5
Rated 4.5 out of 5 stars
Based on 907 reviews
Total 5 star reviews: 618 Total 4 star reviews: 180 Total 3 star reviews: 51 Total 2 star reviews: 17 Total 1 star reviews: 41
Reviews Summary
Customers say this serum is gentle and effective, with many reporting smoother, plumper skin and reduced fine lines after several weeks of use. Users appreciate the lightweight, non-greasy texture that absorbs well and works well for sensitive skin. Many mention starting slowly with twice-weekly application before building up frequency. Common feedback includes improved skin radiance, firmness, and reduced appearance of wrinkles around eyes and forehead. Some note an unpleasant acidic or chemical smell, while others find the runny consistency challenging to dispense. A few users report no visible results after months of use, but most praise its gentleness and value for money.
907 reviews
  • Angela
    Reviewing
    Retinol Serum Duo
    I recommend this product
    Rated 5 out of 5 stars
    3 days ago
    5 Stars

    Love these products

  • Laura T.
    Verified Buyer
    Reviewing
    Retinol Serum
    I recommend this product
    Age Range 35 - 44
    Skin Type Dry
    Skin Concerns Fine Lines and Wrinkles, Dryness, Texture, Plumping
    Have you purchased an INKEY List product before? Yes
    How long have you used this product for? 3 months +
    Sensitive Skin Suitability I don’t have sensitive skin
    Rated 5 out of 5 stars
    3 days ago
    Love the texture

    Been using for ages, love the texture and how it makes my skin feel.

  • Benedicta o.
    Verified Buyer
    Reviewing
    Retinol Serum
    I recommend this product
    Age Range 45 - 54
    Skin Type Combination
    Skin Concerns Fine Lines and Wrinkles, Dehydration, Under Eye Circles, Hyperpigmentation, Plumping
    Have you purchased an INKEY List product before? Yes
    How long have you used this product for? 1 month - 3 months
    Sensitive Skin Suitability I don’t have sensitive skin
    Rated 4 out of 5 stars
    4 days ago
    very good

    my skins feel more alive